Thursday, May 3, 2007

Simple-ology by Mark Joyner

Mark Joyner

Buy New $15.61



Subtitle: The Simple Science of getting what you want


2 stars

Content Summary
I admit, I bought the book based on Joe Vitale's recommendation. I admire and respect Joe's work and valued his recommendation and especially his personal recommendation of Joyner's book. I was disappointed however.

Most of the book covers beliefs and mental "CPU" or mental hardware. He discusses how you develop certain beliefs and how to re-program yourself. This was a fascinating part: how marketing and sales influence your choices by playing on the knowledge of how you are programmed culturally.

Mark also takes a pretty big swipe at the Law of Attraction and some its teachers. This definitely pressed my buttons, and that is actually a good thing. It is good to have your beliefs challenged and see if they come up trumps.

There was not much time spent on the Simple-ology system itself. In fact, there was a very obvious push to the website to sign up for the free on-line course. This is ok, but I expected more from the book. I was expecting more detail about the program and less on the diatribe from Joyner.

Useful Content Rating
Interesting reflections on persuasion. Some basic strategies for following through on your goals. Average.

Long-term impact of the material
Very forgettable. There is nothing in the book that makes me want to pick it up and go over it again. Poor.

Readability, formatting, language
Mark Joyner has a very rough, rugged, almost churlish style that I found disquieting. Did not resonate for me at all. Average.

Bookshelf position
Bottom shelf.

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