I've read a lot of Law of Attraction books. This new one is by Murray Smith, business whiz, and John Assaraf (remember the guy from the Secret who talked about Vision Boards - and how he manifested his Dream House? Assaraf is this guy). I LOVED this book! Firstly, they did a terrific job of summarising the qyantum physics and personal development technology that underpins the tenets of Law of Attraction. They've made it easy to read, and easy to understand.
Actually, they made it FUN and inspiring to read about science.
Next, they've included a fantastic manifestation process that addresses the fundamental challenge of changing beliefs to support your vision (often glossed over by manifestation books). Though the process is not instant - they advocate repeating it three times per day for a month - it feels great.
The process is:
Meditate
Visualise with positive anchors
Affirmations
Subliminal reinforcement of your vision and affirmations (through things like vision boards).
Doesn't sound like anything new, but somehow it feels more powerful and engaging than other Law of Attraction books. I've started the process, I feel different, and I am magnetising clients to me like crazy. So - it's working already!
The book has a great VIBE about it. It resonates genuine sincerity and a desire to serve and help you expand your business vision. Oh yeah - the book is written explicity for the business owner, or aspiring business owner.
The second half of the book focuses on basic marketing messages for business: know your ideal client get clear on what you offer, identify media platforms and strategies. But by the time you've walked through the exercises in the first half of the book this part feel fun and not so grinding as other marketing books.
And here's the best part of the book: there is NO over the top pitch about seminars, programs, or other offers that other books of this ilk ram at you. In fact, offers of any kind seem absent altogether. The book appears as a genuine, fair dinkum, sincere sharing of wisdom through experience and achievements, with the sole purpose of helping you to do the same.
And that makes me want to hire them more than any other book-as-lead-generator book that I have come across.
So well done gentleman - two thumbs up.
Zoe
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